A New Wellness Brand That Harnesses The Power Of The Garden

Even when the creative director Scott Formby was working around the clock for fashion and interior brands like Ralph Lauren and Frette, he’d figure out a way to get himself outdoors. “I’d organize a shoot in the middle of a garden on the Amalfi Coast,” he recalled recently from his home in Los Angeles’s Hollywood Hills. When he bought this 1920s Spanish Colonial-style house 15 years ago, its 2,500-square-foot terraced garden, on a connected but separate lot, was a large part of the appeal, and after the drought that hit the area in 2014, he transformed it to reduce its water requirements. “I kept the old lemon trees but added a lot of cactuses and, inspired by the Mediterranean, fig and mandarin trees,” he said.

About two and a half years ago, Formby’s frequent trips between New York (where he has an apartment) and Toronto for his then job as the chief creative officer of the Canadian bookstore chain Indigo — and the resulting lack of garden time — were starting to wear him down. As a distraction, he began speaking with his colleague Jennifer De Klaver, who is now his business partner, about the idea of working together on a small wellness venture that would celebrate the beauty and healing properties of plants. “Just talking about it felt like oxygen to me,” he recalled.

Source : https://www.nytimes.com/2021/10/14/t-magazine/figaro-apothecary-scott-formby.html

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